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A skeptical farmer’s monster message on profitability

Agriculture isn’t my area of expertise, but if you can parse through the bushels and Chicago prices and bpa dryland yields then there’s a really interesting story here. It’s the story of one farmer questioning received wisdom, choosing long-term profitability over short-term convenience, relentlessly experimenting and learning, and adopting methods from the organic world – lessons that can and should be learned in more industries than just farming.