Filed under: strategy

→ Reality first, brand second

A sobering post from Mark Hadfield, whose “Meet the 85%” agency speaks to real people up and down the UK, seeking to understand what’s going on in their lives. He’s piercing the bubble that lots of businesses and marketers live in.

“Yet the unfortunate reality is that burying your head in the sand is not an option any more. As our good friend Richard Huntington says: ‘Hope is not a strategy.’

“Reality is here to stay. And for the foreseeable future – whether you like it or not, regardless if it doesn’t align with your brand onion – the reality people are living now and for a while is pretty grim.”