I enjoyed this discussion between Rory Sutherland and everyone’s favourite softly spoken coffee YouTuber, James Hoffman.
One idea that stuck in my mind, from Rory:
“Consumer whimsy in aggregate leads to far better markets. If consumers all bought cars to the same formula, cars would be absolutely wonderful according to the five points that consumers factored in but dreadful according to every other aspect. Consumer whimsy contributes to quality and variety.”