The word “naff”, uniquely British, is hard to explain or define – one of those concepts that you know when you see it. Sean Wyer has a good go, in an effort to explain something fundamental about us Brits:

“So if hygge can tell us something important about Denmark, and about tensions between actual and imagined Denmarks, what, I wondered, might naffness reveal about Britain and its culture?”

He doesn’t perfectly nail a definition, but it’s a subject worth chewing over.