Topics

My writing tends to focus on a few key areas and concepts. As a different, non-chronological way of navigating my articles, you can browse them by topic here.

Creativity

(Solving problems, flashes of inspiration, how we develop new ideas)

The three Xs of innovation The commoditisation of creativity Build competence, not literacy In praise of the idea shepherds The taste–skill gap in creative work Cultural context and conflict Communal creativity A factory for startups Augmented creativity Creating creative organisations Insiders and outsiders The rise of creativism

Sustainability

(Climate change, business as a force for good)

Sustainability and strategy credits Why hasn’t ESG investing worked yet? Affordable ethics Guilt and sustainability Individuals and climate change Lessons from long-lived businesses

Knowledge

(How we know what we know, how we learn new things)

It’s not just about the office The Field Guide to Understanding ‘Human Error’ Your own personal distortion field Improvement communities Thickening strategy Collective IQ and continuous improvement Simplifying strategy The thermocline of truth Going with the gut The hiring mystery Clash of mindsets: puzzles vs. mysteries

Brands

(Branding, marketing, direct-to-consumer)

A chronic case of cost disease Why snake oil succeeds Decentralised branding What comes after brand purpose? Subprime Attention Crisis The niche multinationals Amazon, aggregators, and the death of brands