Rob Miller

Hello, I’m Rob.

I like nothing more than getting my head around complex systems and then explaining and simplifying them. I do that here, on my blog, and in my day job.

I’m currently Chief Strategist at big fish®, a design, branding, and marketing consultancy based in London. I help our clients – mostly food and lifestyle businesses such as Yeo Valley, Clipper Tea, Whole Earth peanut butter, Charlie Bigham’s, the Coconut Collab, Picnic, and Freddie’s Flowers – with their commercial and marketing strategies, I run strategy workshops, I plan and facilitate qualitative and quantitative consumer research, and I generally try to bring instinct, insight, and inspiration to the creative process.

If you’d like to contact me, you can email me at

Before I got into my current line of work, in 2010, I worked as a journalist and lived for a time in Bosnia where I reported on war crimes trials at the Court of Bosnia and Herzegovina. Govorim malo bosanski – slobodno me kontaktirajte na BHS-u!

I wrote my first book in 2015: Text Processing with Ruby, published by the wonderful Pragmatic Bookshelf.

I spent a long time working as a software developer. You can find some of my work on my GitHub profile.