The late eighties in the US was a time of many things, not many of which have aged well. One of them was the sales promotion:
“America was in the grip of a sweepstakes mania. The industry had grown to an estimated value of a billion dollars, and every company, from Toys R Us to Wonder Bread, seemed to be running giveaways and promotions. Even Harvard University’s alumni magazine was offering ten thousand dollars in Sony electronics.”
One company ran countless such promotions. There was just one problem: they were all rigged. Jeff Maysh tells the story, which – like all stories of fraudulent eighties excess – inevitably ends up involving Donald Trump.